Client

Background

West, Lane & Schlager is celebrating their 25th anniversary this year as a leading Washington, D.C. region commercial real estate firm. 

Challenge

I started as a social media summer intern by way of the U.S Chamber of Commerce NextGen program and now a consultant providing digital solutions. The challenge my client was facing,  like many businesses with years of experience, was a lack of knowledge around emerging social media platforms and how it can be used as a business tool. The client had no consistent social media strategy for posting content and establishing a digital presence.

Solution

We spent a lot of time researching the commercial real estate industry and working with the WLS brokers and team members. Understanding both the commercial real estate industry and the client helps establish an authentic brand on social media. Below is a list of a few content strategies we have implemented to increase brand awareness.

  1. #Meet the team Tuesday – A weekly series introducing the WLS team members. 
  2. WLS Minute – virtual interview series with real estate industry thought leaders. 
  3. Let’s Talk – video series to share experience and value from Principal and industry expert Eric West.

12 month Results

1
New followers
1
Updates
1
Business Development visitors

Sean Roberts

Principal Consultant

Contact Information

scroberts115@gmail.com

240-357-1906