Sunshine Early Learning Center

For over 50 years, Sunshine Early Learning Center (SELC) has provided high-quality Early Childhood Education programs and services for children from birth to 12 years of age, and children with special needs until 19 years old. SELC wanted to modernize their website to attract parents and also future talent. After implementing our design approach SELC has received over 80 form entries for future talent and has seen a 48% increase in page views from April 2022 - September 2022

01 The Challenge

Sunshine Early Learning Center needed a modern and engaging design to attract parents to enroll their children in the early childhood education program.

sunshine needed to

1. ATTRACT parents to enroll their children

2. RECEIVE online form submissions

3. ACCEPT online donations

02 The Approach

We designed with a specific target audience in mind given the industry and location. Black, Female, between the ages of 18-35, residing in Southeast DC

Typography

Georgia font was chosen to give a clean and friendly look.

Colors

What’s sunshine without yellow? Yellow gives a bright and youthful meaning and Orange brings excitement and confidence to the mix which is what we want parents to feel.

Media

Photography and video played a major role in bringing the website to life. 0 stock images were used, giving parents a first hand experience of what to expect at Sunshine building immediate trust!